Community Business Blueprint

Part of the SPI Community course library. Draft your ultimate community success strategy to best suit your business goals.

SEE WHAT YOU’LL LEARN ⤵
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Learn to start a community from community experts

Learn how to curate a new online community (or modify an existing one) that aligns with your business strategy. This course will teach you how to:

Create a community business model

Uncover what it truly means to “have a community,” determine if your audience is sending you the signs that it’s time to start a community, and learn about the commitment you’re taking on when you start a community.

Understand the three types of communities (and determine which is the best for your business goals)

We’ll help you dig into why you want to start a community and give you examples of each type of community, so that you can craft the right community for you.

Identify your ideal member

The more members, the better! Right? Not always. You’ll learn how to drill down into who is and who is not a good fit for your community, so that you can clearly communicate this in all of your messaging about the community.

Create your community framework

Learn how to set up the structure that fits the type of community you’ve chosen, so that you can best serve your purpose, and how to create a structure that sets clear expectations and protects you from early burnout.

Determine your price structure

Learn about different community pricing models and when to use them, as well as how to set your initial price and how to leverage price increases effectively as you grow.

Launch and market your own online community

Create your marketing plan for launch, learn how to ask for and receive feedback from early members, and learn some high-level strategies for the ongoing marketing of your community.

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Vital skills, trailblazing resources, and a motivating community.

Your business growth starts now.

Join the SPI Membership Today

Created by the community experts at SPI and Circle

Community Business Blueprint is a collaboration between our team at SPI and the team at Circle, the platform we use to host our communities.

Circle is committed to helping businesses create thriving communities. We were thrilled to co-create this course with them.

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Community Business Blueprint course outline

Welcome, Students!
  • Start Here
What Is Community
  1. Community as a Business Model
  2. Signs You Are Ready
Defining Your Community Purpose
  1. Why Do You Want to Launch a Community?
  2. Example Communities: What Is Their Why?
  3. Business Goal Alignment
Your Ideal Member
  1. Defining Your Ideal Member
  2. Testing & Validating Your Community Idea
Your Community Framework
  1. Community Model Refresher
  2. Support Framework
  3. Learning Framework
  4. Interest Framework
  5. Product Support Framework
The How: Community Programming
  1. Establishing a Programming Strategy
  2. Mapping your Community Structure
  3. Kickstarting Community Engagement
  4. Building Community the Sustainable Way
Pricing and Revenue
  1. Pricing Models
  2. Pricing Strategies
  3. Pricing Tactics
  4. Churn and CLTV
  5. Expansive Revenue
Charting Your Path Forward
  1. Your First Few Members (Launching)
  2. Thriving Communities Can Be Small
  3. Ask for Feedback
  4. Common Mistakes to Avoid
  5. Marketing Your Community
Final Thoughts
  1. Final Thoughts

We believe in community-driven courses

Save 16% with annual billing

Explore

Curious Creators

Free

Free

Join Explore

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
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Start

Do It Yourself

$49

/ month

Billed quarterly for $147

$41

/ month

Billed annually for $490

Join Start

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
  • Full community forum
  • Team SPI (priceless)
  • Monthly beginner workshops (live and replays)
  • Hot Seats with Pat Flynn
  • All premium courses ($5,500+ value)
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Accelerate

Do It Together

$99

/ month

Billed quarterly for $297

$83

/ month

Billed annually for $990

Join Accelerate

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
  • Full community forum
  • Team SPI (priceless)
  • Monthly beginner workshops (live and replays)
  • Hot Seats with Pat Flynn
  • All premium courses ($5,500+ value)
  • Cohort course accelerators ($499 value each)
  • Member-led masterminds
  • Networking events
  • Pat Flynn’s twice-monthly office hours ($1,000 value)
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Thrive

Experienced Entrepreneurs

$149

/ month

Billed quarterly for $447

$125

/ month

Billed annually for $1490

Join the Waitlist

You have access to:

  • Downloadable cheat sheets and templates
  • Public events with Pat Flynn
  • Q&A sessions with Team SPI
  • Free 101 introductory courses
  • Pat Flynn’s book companion courses
  • Full community forum
  • Team SPI (priceless)
  • Monthly beginner workshops (live and replays)
  • Hot Seats with Pat Flynn
  • All premium courses ($5,500+ value)
  • Cohort course accelerators ($499 value each)
  • Member-led masterminds
  • Networking events
  • Pat Flynn’s twice-monthly office hours ($1,000 value)
  • Pat Flynn’s twice-monthly advanced office hours ($1,000 value)
  • Monthly advanced workshops
  • Entrepreneur Playbook ($599 value)

The Thrive tier is an application-based membership with quarterly enrollment. Applications re-open August 11, 2025.